Case Study: CTD Tiles achieves real-time sales insight and increased productivity with sales-i

CTD Tiles is leading the way in the supply of wall and floor tiles from their 100 tile showrooms across the UK with instant access to sales and customer data in sales-i

CTD Tiles, a leading UK tile supplier with around 100 showrooms (headquartered in Newcastle as part of the CTD Group), was hampered by manual sales reporting, limited access to actionable data, and an increasingly demanding customer base. Sales Director John O’Sullivan described the team as “flying blind,” so CTD turned to sales-i’s sales performance tool and CRM to gain real-time access to sales and customer data.

sales-i provided real-time visibility into team activity, comprehensive data interrogation and a CRM-based reporting workflow, allowing CTD to monitor key figures, track all customer contact and transactional activity, and maintain full commentary on customer interactions. The change freed the sales team from weekly and monthly reporting, recovered selling time, made the team more proactive and informed, and drove a company-wide cultural shift in how CTD manages its customer portfolio using sales-i.

CTD Tiles

John O’Sullivan

Sales Director