Case Study: Crest Medical Ltd achieves full customer-potential visibility and targeted selling with sales-i

Crest Medical Ltd are using sales-i to identify the full potential of each customer

Crest Medical Ltd, a 70‑employee UK supplier of first aid and medical supplies with around 3,000 SKUs serving the NHS, private healthcare, veterinary centres and the Armed Forces, was struggling to extract accurate, timely insights from its existing systems. The slow process of extracting, analysing and reporting data was reducing responsiveness, so Crest Medical Ltd engaged sales-i to unlock and visualise customer data more effectively.

sales-i delivered a sales performance solution that gives Crest Medical Ltd granular, at‑a‑click visibility into buying patterns—from total spend to segmentation by area and individual products—and is used by nine sales-i users across the business. The platform has enabled account managers to identify customer potential at product-category level, target more relevant marketing, align the team around shared insights and gain tighter control of sales activity, with Crest Medical Ltd reporting clearer customer intelligence and improved focus since adopting sales-i.

Crest Medical Ltd

Joanne Ditchfield

Business Development Manager