Case Study: Cowans Group achieves 12% growth and faster, targeted sales with sales-i

Cowans improve their sales activity success thanks to sales-i

Cowans Group, trading as Cowans Direct Ltd, is a long-established supplier of office products and services that had grown to offer over 40,000 SKUs. Managing and analysing the sheer volume of back-office data was slow and manual, making timely, professional sales insight and campaign targeting increasingly difficult — so Cowans Group turned to sales-i to streamline their sales intelligence.

sales-i was implemented in summer 2016, with training and adoption across the sales and marketing teams; its Campaigns queries and dashboarding allowed Cowans Group to quickly identify opportunities and focus activity. Using sales-i to support a Q1 2017 “Trust Points” loyalty pilot, Cowans Group achieved a 12% growth during the period, while reporting faster analysis, more targeted sales activity and measurable time savings.

Cowans Group

Lee Mears

Sales & Marketing Director