Case Study: Cooper Tire & Rubber Company achieves streamlined reporting and empowered sales teams with sales-i

Cooper Tire & Rubber Company - Customer Case Study

Cooper Tire & Rubber Company, a century-old tire manufacturer and distributor, faced a costly reporting bottleneck: sales teams wasted valuable selling time waiting for multiple, IT-generated reports to be manually integrated. To gain fast, full visibility into accounts, reps, dealers and SKUs, Cooper adopted sales-i’s sales intelligence / sales enablement software.

Since implementing sales-i in 2013, Cooper’s sales team (12 sales-i users in Europe) can self-generate instant reports, monitor month‑on‑month customer performance, and use the Sales vs Gaps inquiry to spot sales gaps and cross-/upsell opportunities. sales-i removed the IT dependency on reporting, delivered anywhere access that boosted field productivity, and provided clearer account and product insights that let the team spend more time selling and less time on admin.

Cooper Tire & Rubber Company

Brian Sprott

Sales Director