Case Study: Auto-Wares achieves increased sales wins and recovers lost accounts with sales-i

Auto-Wares - Customer Case Study

Auto-Wares, a family-owned automotive parts distributor with 175 retail stores and 13 distribution centres, needed a way to give its expanding external sales team instant access to up‑to‑date customer and sales information so reps could spot losses and opportunities while out in the field. To solve this they implemented sales-i’s sales intelligence platform to replace time‑consuming Excel digging and keep teams connected to customer data around the clock.

Using sales-i, Auto-Wares gained real‑time visibility into buying trends and leakage, enabling more focused calls and faster action. The vendor’s solution directly drove increased sales wins and account recoveries — one rep closed over $8,500 from a single visit after drilling into customer buying habits and another used sales‑i’s Leakage report to retain a large account — while 500+ sales-i users now save reporting time, increase productivity and improve work–life balance.

Auto-Wares

Shelly Miller

Director of Sales Development