Case Study: JC Paper achieves smarter selling and faster reporting with sales-i

As a premier organization in a highly competitive industry, JC Paper is continuing to deliver on customer needs and cementing their industry leading position with sales-i

JC Paper, a California-based distributor of janitorial supplies, printing paper, food service products and packaging items since 1956, operates a 25-strong sales force selling over 15,000 items. They struggled with inconsistent, anecdotal customer knowledge—especially in their demo-led janitorial division—because existing systems couldn’t capture or share tailored product needs across the team. To address this, JC Paper adopted sales-i to bring sales intelligence into everyday use.

sales-i was implemented after a web demonstration and gave JC Paper instant, granular access to account and buying-behavior data, enabling managers and reps to analyze key accounts in a few clicks. The platform centralized customer insight, exposed up-/cross-sell opportunities and competitive threats, and made month-end reporting no longer a time-consuming manual task—freeing the sales team to sell smarter. As a result, JC Paper’s sales operation is more integrated and better able to identify leakage and growth areas using sales-i.

JC Paper

Michael Clarke

President