Case Study: Business Insider achieves 60% higher email clickthroughs and 3x ad click rates with Sailthru

Omnichannel Personalization Increasing Engagement and Revenue

Business Insider, a fast-growing online business publication, approached Sailthru in 2009 after its email program stalled—subscriptions, opens and clickthroughs were declining, threatening the advertising-driven revenue model and the ROI of the channel.

Sailthru deployed behavioral personalization (Horizon) to build single-template, individually tailored newsletters, AdFlight to match ads to reader interests, and Concierge onsite recommendations. The program lifted email clickthroughs by 60%, tripled newsletter ad click rates (many lists >0.2%, up to 0.35%), doubled clicks on recommended articles, and drove 52% of the site’s re-circulation traffic.

Business Insider