Case Study: Everlane achieves 3x user growth and higher engagement with Sailthru

Build Customer Loyalty with Smart Data

Everlane is a direct-to-consumer apparel brand known for simple, well-made essentials sold only online. Rapid growth created challenges with data and purchase management, deliverability, and campaign organization, making it difficult to retain customers and deliver personalized brand experiences at scale.

Sailthru implemented a unified data-management and personalization platform—using past purchases, clicks and interactions, a Query Builder for segmentation, flexible A/B testing, and a single dashboard for reporting and campaign management—so Everlane could act on real-time insights and remove marketing/engineering bottlenecks. Within six months Everlane saw 3x growth in its user base, average open rates of 28% and click rates of 6%.

Everlane