Case Study: Brazil’s largest online fashion brand AMARO achieves a 21% lift in purchase-to-visit conversion and 2.3% increase in average order value with Sailthru

AMARO - Customer Case Study

AMARO, Brazil’s largest online-only fashion brand based in São Paulo, launches bi-weekly trend-driven collections and relies on in-house tech and storytelling to disrupt fashion retail. To compete, AMARO needed true 1:1 onsite personalization but lacked real-time personalization capabilities and was slowed by multiple analytics platforms, manual segmentation, and generic marketing.

By implementing Sailthru, AMARO consolidated behavioral and interest data into automated 360° customer profiles and delivered real-time, omnichannel product recommendations. The new personalization approach drove a +21.1% lift in purchase-to-visit conversion and a +2.3% increase in average order value.

AMARO