Sailthru
5 Case Studies
Case Study: Alex and Ani achieves 73% lift in monthly email revenue and 36% more revenue from abandoned carts with Sailthru
A Sailthru Case Study
Alex and Ani - Customer Case Study
Alex and Ani is a fast-growing sustainable jewelry brand—its online sales grew 249% year-over-year—facing a marketing problem: they relied on blasting a master email list for new-product launches and had limited customer profiles for recommendations, which produced poor engagement and missed sales opportunities.
Sailthru implemented onsite recommendations and data-driven email solutions to build 360° customer profiles, deliver personalized “wear this with…” product suggestions, and run targeted abandoned-cart campaigns. The result: a 73% lift in monthly email revenue and a 36% lift in monthly revenue from abandoned-cart emails, with reduced cart abandonment and higher conversion rates.
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