Case Study: Acumen Brands achieves up to 66% revenue driven by 1:1 personalization with Sailthru

A Holistic Solution with Impactful Results

Acumen Brands’ Country Outfitter, a fast-growing Arkansas-based ecommerce retailer with millions of fans, had a sophisticated paid acquisition program and cohort analyses but relied on piecemeal tools and lacked a unified recommendation engine and true 1:1 personalization. The company’s challenge was to deepen customer-level insights, improve long-term engagement and customer lifetime value (CLV), and spend advertising dollars more efficiently.

By switching to Sailthru’s integrated platform for email, data, recommendations and analytics, Country Outfitter implemented 360° user profiles and a “Behavioral Approach” that replaced batch-and-blast emails with real-time, personalized messaging and automated lifecycle campaigns. The result: immediate uplifts in engagement and revenue, with the Behavioral Approach driving over 50% (up to 66%) of revenue, tighter acquisition spend through better cohort and forecast insights, and highly accurate reconciliation to accounting systems (about 0.8% margin of error versus NetSuite).

Acumen Brands