Case Study: WMF Spain achieves superior customer service and streamlined operations with Sage CRM

WMF Spain automates critical processes to deliver superior customer service with Sage CRM

WMF Spain, the Spanish arm of kitchenware and coffee-machine manufacturer WMF, needed a straightforward CRM to support a corporate strategy of exceptional customer service. Faced with complex, resource-heavy options, the company sought a solution to better manage its 1,600 coffee-machine customers, coordinate promotions and communications, and enable more targeted, personalized marketing.

WMF Spain selected Sage CRM and integrated it with its ERP and Outlook systems, giving a 360° view of customers across three branches. The deployment automated rental, warranty and service tracking (about 200 interventions/month), streamlined the sales process, enabled remote access for field staff, and improved segmentation and follow-up — delivering faster response times, better information consistency and stronger customer management.

WMF Spain

Miguel Angel Pastor

Head of IT