Case Study: Widex achieves stronger customer loyalty and targeted retention with Sage CRM

Widex builds customer loyalty with Sage CRM

Widex’s Chinese subsidiary, based in Shanghai with 127 employees and a growing network of retail stores, struggled with more than a decade of customer information trapped in spreadsheets and paperwork. Poor data integrity and inefficient processes made it hard to track repairs, plan upgrades, and build lasting customer relationships.

Widex deployed Sage CRM—customized, integrated with its ERP and accessed by retailers via a browser—creating a single, nightly-updated customer database that logs sales, repairs and battery purchases to flag opportunities and issues. Using this data for targeted campaigns and loyalty initiatives has increased store footfall and helped Widex add value in a price‑driven market, persuading customers to trade up.

Widex

Steen Teisen

Chief Executive Officer