Case Study: WaiveStar achieves up to 80% efficiency gains with Sage CRM

WaiveStar overcomes growing pains with integrated CRM and ERP solution

WaiveStar is an Australian supply‑chain management company that expanded rapidly from a three‑person startup to a 35‑strong team serving major brands, which exposed the limits of its patchwork of spreadsheets and small systems. This growth created heavy administrative burdens, multiple duplicate customer records (data entered into as many as seven databases), frequent errors and slow invoicing.

WaiveStar implemented an integrated Sage CRM and Sage 300 ERP solution to provide a single point of entry for customer and financial data. The integrated system reduced tasks that once took days to hours, delivered roughly 60% efficiency gains across the business, improved data accuracy and reporting, and gave management better insight to identify upsell opportunities.

WaiveStar

Ayda Hornak

Infrastructure and Innovation Manager