Case Study: VCA boosts sales efficiency and saves hours per month with Sage CRM

VCA empowers its sales force with Sage CRM

VCA, a France-based commercial support company in the leisure and tourism sector, needed a way to reference and understand a large pool of prospects—up to 4,500 travel agencies and more than 10,000 work councils annually—so it could recommend only the services relevant to each client. To optimize targeting, archive detailed prospect data and cope with the seasonal nature of its business, VCA required a flexible, adaptable CRM tailored to its specific processes.

With Desico’s help VCA implemented Sage CRM, creating a centralized, real-time database that automates visit reporting and manager validation, supports accurate sales scheduling, and produces business-specific reports. The system boosted accuracy and productivity, saved many hours of manual work each month, and lets VCA deliver refined, highly relevant prospect lists to its customers.

VCA

Olivier Moracchini

Managing Director