Case Study: TODD achieves improved customer knowledge and a centralized, dynamic database with Sage CRM

TODD improves customer knowledge thanks to Sage CRM

TODD is a French distributor and maintainer of lorry parts founded in 1976, with 550 employees and €100M in turnover. After acquiring General Trailers and expanding its sales force from 20 to 45 reps, TODD found its sales team had no computerized customer files (only accounting did) and needed a CRM to support selling, improve customer knowledge and boost productivity.

TODD implemented Sage CRM—selected for its features, price, flexibility and ability to integrate with billing software via partner 2MI—which provided a user-friendly, configurable system. The result is a centralized, dynamic database accessible to the sales team, enabling faster access to contacts, complete customer histories and dispute tracking; this improved customer insight, responsiveness and the company’s ability to assess potential and enhance marketing and communications.

TODD

Audrey Pinsault

Sales Administration Manager