Case Study: Tensar International achieves streamlined, automated sales processes and 12-month ROI with Sage CRM

Tensar International streamlines complex sales process with Sage CRM

Tensar International, a global leader in soil reinforcement and ground stabilization, faced long, multi-year sales cycles that required close collaboration among engineers, contractors, resellers and regional offices. Relying on paper-based processes made tracking contacts, communications and document versions error-prone and slowed project progress.

Tensar implemented Sage CRM (TS3) to centralize customer data, automate workflows and manage content with multilingual and multi-currency support. Automated triggers and escalations (for example, mandatory credit checks) ensured the right actions at the right time, eliminated paper, improved visibility across sales activities, shortened the sales cycle, helped capture previously missed opportunities and delivered ROI within 12 months.

Tensar International

Tim Oliver

Group Marketing Manager, Tensar International