Sage CRM
150 Case Studies
A Sage CRM Case Study
TAK Products & Services, a Singapore‑headquartered supplier of laminates and edgings with offices across Asia, outgrew a custom CRM after rapid expansion. The standalone system caused duplicated product codes, fragmented sales and financial data, limited workflow and poor cross‑country visibility, so the company needed a scalable CRM that tightly integrated with its Sage 300 ERP.
TAK implemented Sage CRM integrated with Sage 300, creating a single database with unified product codes, automated workflows (including credit approvals), controlled discounting and real‑time ERP updates for sales. The change improved reporting and customer response, simplified customization, protected margins and delivered a 40% productivity improvement for 55 users across four countries.
Eve Chong
Assistant Manager, Corporate Administration