Case Study: Seng Lee Interiors Pte Ltd streamlines record management and accelerates customer service with Sage CRM

Seng Lee maintains a solid core for its business with Sage CRM

Seng Lee Interiors Pte Ltd, a 35-year‑old Singaporean distributor and processor of high‑pressure laminates, was struggling with a paper‑based customer records system that made information hard to access and easy to lose, slowing response times and undermining service levels. Facing growing operational strain as the business expanded, Seng Lee needed a customizable, scalable CRM to centralize client data and streamline customer service.

Working with Comptrac, Seng Lee implemented Sage CRM to consolidate account and activity management, lead distribution and document storage, plus sales cycle reporting and workflow tracking. The system put customer information at the sales team's fingertips, cut processes that once took three hours to 30 minutes, sped query resolution, improved customer relationships and boosted sales, while providing a platform for future mobile access and systems integration.

Seng Lee Interiors Pte Ltd

Jake Tan

Marketing Executive