Case Study: Second Cup Coffee Co. achieves rapid growth and streamlined franchise management with Sage CRM

Second Cup Coffee Co. grows to 350 cafés with Sage CRM

Second Cup Coffee Co., a major Canadian coffee retailer, faced challenges with an inflexible business system that could not keep pace with its rapid growth. Their old system made reporting labor-intensive and was ill-suited for their agile operations. To gain flexibility and better insights, they turned to Sage CRM, integrated with Sage 300.

The solution from Sage provided a fully web-enabled, integrated system that centralized franchise information and automated key processes. This allowed Second Cup to automatically generate and email royalty invoices, saving hours of data entry each month. The efficient system supported the company's growth to 350 cafés, enabling better tracking of assets, customer relationships, and franchise programs while significantly reducing administrative tasks.

Second Cup Coffee Co.