Case Study: Second Cup Coffee Co. achieves rapid growth and streamlines franchise operations with Sage CRM

Second Cup Coffee Co. - Customer Case Study

Second Cup Coffee Co., Canada’s largest specialty-coffee franchiser with 350 cafés, faced rapid growth that exposed limits in its legacy business system. The old system was slow to produce reports, costly to support, and lacked the flexibility and integrated customer insights needed to manage expanding franchise operations and programs efficiently.

By integrating Sage CRM with Sage 300 into a fully web-enabled, central portal, Second Cup gained a single repository for franchise data, automated invoicing from franchise sales entries, and easy reporting across finance, royalties, advertising and loyalty programs. The new solution cut administrative work and data-entry hours, improved access to timely business information, and supported the company’s continued growth and operational agility.

Second Cup Coffee Co.

Robert Masson

CFO