Case Study: Realestate.com.au achieves global growth and automated contract-to-billing workflows with Sage CRM and Sage 300 ERP

A Sage CRM Case Study

Preview of the Realestate.com.au Case Study

Sage solution manages mission critical business processes and workflows

Realestate.com.au, part of The Rea Group, operates Australia’s leading residential and commercial property sites, drawing over 8.5 million unique visitors a month and employing around 500 people. Rapid growth created operational strain—most pressingly the need to manage contracts with agents and third parties, integrate those contracts with the website and finance systems, and automate billing and workflows to support scalable expansion.

Realestate.com.au implemented a 70‑user Sage solution—Sage CRM integrated with Sage 300 ERP (plus Sage Micropay HR)—to provide end‑to‑end contract, customer and financial management. The integration automated contract approval-to-service activation and moved billing from days of manual work to a single overnight batch, streamlining processes, improving information flow and enabling the company’s international growth.


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Realestate.com.au

Ralph Stoeckl

Business Operations Manager


Sage CRM

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