Case Study: Fuji Xerox achieves faster quoting and improved customer satisfaction with Sage CRM

Sage CRM transforms the Fuji Xerox sales process

Fuji Xerox Thailand — a leading business printing and document services provider with over 900 staff across 23 sites — faced growing pains that exposed inefficient, siloed customer processes. Reliance on Excel and paper made forecasting difficult, slowed approvals and risked losing sales during a period of expansion.

They deployed Sage CRM on‑premise (integrated with Oracle ERP and Outlook) with implementation complete in four months to centralize sales, marketing and service workflows and speed quoting and approvals. The solution shortened time‑to‑quote, reduced lost sales, enabled better marketing and forecasting, and helped deliver revenue growth and an 8% rise in customer satisfaction.

Fuji Xerox

Chakri Wicharn

Information Manager