Case Study: Katalina Media achieves 240% YOY revenue growth and scalable sales processes with Sage CRM

Sage CRM supports Katalina Media Ltd with its Business Growth

Katalina Media Ltd, a London-based media company that expanded into corporate film production in 2009, needed a process-driven sales automation system to move beyond broadcast clients and scale its corporate sales efforts. Their challenge was to target new corporate customers and organise sales activity so it could be rapidly expanded.

Sage CRM worked with Katalina to design and deploy a lead-generation and sales-engagement solution (from design to go‑live in about six weeks), enabling detailed campaign performance tracking and stage-by-stage opportunity management. The system helped the team focus on top-performing campaigns, address stalled deals faster, increase customer sign-ups and support a 240% year‑on‑year revenue growth.

Katalina Media

Toby Pannell

Managing Director