Case Study: Gressco achieves streamlined operations and improved customer service with Sage CRM

Sage CRM provides Gressco with the tools they need to grow their business

Gressco Ltd., a U.S. distributor of specialized children’s furniture and learning‑space products for commercial, healthcare, school, and library markets, built its reputation on unique products and high service levels. As the business grew, manually managed, disconnected processes for marketing, sales and support became unsustainable, so Gressco sought a centralized CRM to streamline communications, opportunity tracking and case management.

Gressco implemented Sage CRM—chosen for its functionality, flexibility and tight integration with Sage 300 ERP—bringing automated workflows, interactive dashboards and closed‑loop case and order handling. The system enabled highly targeted catalogue campaigns with tracking codes, eliminated duplicate data entry, improved response times and customer service, increased opportunity visibility and win rates, and gave sales and marketing a complete customer view while reducing costs.

Gressco

Christopher Krumm

Vice President of Finance