Case Study: Nology achieves a 360-degree customer view and unified sales-marketing insights with Sage CRM

Sage CRM propels Nology’s customer relationships

Nology, a South African distributor of security-focused broadband, networking and communication solutions, needed a more effective way to manage complex relationships between customers, distributors and end users. Their legacy system was frustrating and ineffective, so they sought a CRM that would give a true 360° view of customers and support superior customer interactions and their broader business strategy.

Sage CRM 200 was tailored to Nology’s specific needs, bringing the complicated customer, distributor and end-consumer relationships to life and making key data easily accessible. The hosted solution lets sales teams access up-to-date information in the field, links sales and marketing activities to pinpoint what works, and has improved Nology’s ability to track synergies across sales and marketing and enhance customer relationships.

Nology

Matthew Newnham

Sales Manager