Case Study: Umsinsi Health Care achieves improved customer service and sales performance with Sage CRM

Sage CRM is Umsinsi Health Care’s engine for growth

Umsinsi Health Care, a South African distributor of ConvaTec advanced wound care, stoma and incontinence products, outgrew its Excel-based customer management and needed a CRM that could be adapted to the specific language and segmentation of healthcare customers across public and private sectors. The company required a flexible solution to track relationships with doctors, nurses and specialists and to manage a rapidly expanding customer database.

Umsinsi implemented Sage CRM for its customisability, enabling segmentation by public/private accounts, relationship tracking nationwide, and efficient email/SMS communication, with plans to add real‑time inventory visibility for sales reps. The system has helped the salesforce stay on top of contacts, become more responsive to customers, and drive improved sales and marketing performance, positioning Sage CRM as the company’s engine for growth.

Umsinsi Health Care

Thokozile Nzama

Senior Partner - Marketing