Case Study: WEAR-LITE AG achieves improved customer insight and targeted growth with Sage CRM

Sage CRM helps WEAR-LITE See What Customers Want

WEAR-LITE AG is a Swiss manufacturer of innovative, molded ophthalmic lenses—developed by Karl Nicklaus—to offer a sustainable, “Made in Switzerland” alternative to traditional blank-based lenses. As environmental awareness and demand for its premium, low‑waste product grew, the company needed a CRM to support expansion, improve customer service and enable more targeted marketing.

WEAR-LITE implemented a tailored Sage CRM solution with KM‑U AG, providing an intuitive system used across administration and sales to profile customers and track sales volumes, payment and response behaviour. The result: clearer customer insights, more precise advertising and marketing campaigns, improved customer retention and measurable commercial benefits that help the company scale and capitalize on market growth.

WEAR-LITE AG

Daniel Sager

Head of Sales