Case Study: Veolia Water Solutions & Technologies achieves centralized CRM and stronger global sales visibility with Sage CRM

Sage CRM helps Veolia Strengthen its Local and International Business

Veolia Water Solutions & Technologies, a subsidiary of Veolia Water providing water treatment solutions through about 100 subsidiaries in 50+ countries, faced fragmented customer data and limited visibility because each subsidiary used its own CRM and the group relied on error-prone spreadsheets. The company needed a standardized, centrally managed CRM that could still be configured to meet country-specific sales and customer‑management practices.

Veolia adopted Sage CRM (SaaS) with partner Androcom, deploying the system to 500+ users by 2010 and 1,000 users by 2013. The configurable SaaS solution enabled local adaptations (key accounts, contact records, opportunities), simplified global rollout, avoided large upfront license costs, and delivered better, centralized visibility into sales activity—improving deal-closing rates and strengthening both central and local business operations.

Veolia Water Solutions & Technologies

Shaun Summers

Global Sales Tools Manager