Case Study: DYWIDAG-Systems International (DSI) achieves real-time customer insights and improved sales performance with Sage CRM

Sage CRM helps shape a successful sales team at DSI

DSI France, a manufacturer of concrete structural accessories with over 250 employees, four factories and three commercial subsidiaries, works with more than 10,000 site managers and sixty salespeople who each manage 100–300 active construction sites. Facing loss of sales “memory” and a predominantly verbal culture, DSI needed a way to centrally capture contacts, construction-site details and sales visit reports so information would be available when reps changed, were absent, or needed to prepare visits.

DSI implemented Sage CRM—chosen for its adaptability, scalability and license model—customized it to reflect “construction sites,” migrated management data, and rolled it out with staged training and nightly updates. The system delivered real-time dashboards and improved site-visit preparedness, enabled tracking of orders and inactive customers, supported route mapping, and boosted overall sales performance and knowledge transfer; success with Technique Béton has led to wider rollouts across other subsidiaries.

DYWIDAG-Systems International (DSI)

Alexandre Gaillard

Director of Logistics