Case Study: Hydronix achieves global customer visibility and measurable ROI with Sage CRM

Sage CRM helps Hydronix see The Bigger Picture

Hydronix, a UK-based manufacturer serving concrete, aggregate and asphalt industries with offices in the UK, Germany and the US and a large multi-tier reseller network, needed to build and share corporate knowledge across the enterprise. Customer contacts and communications were scattered in Outlook and Excel, making routine tasks tedious, obscuring the “bigger picture,” and requiring a web-based, multi-territory/multi-currency CRM that users would actually adopt.

Working with Prior Analytics, Hydronix deployed Sage CRM in a phased rollout that included data migration and cleansing, administrator training and workflow configuration. The intuitive, web-based platform drove rapid user adoption, automated lead routing, improved support and repair visibility, and let marketing measure ROI—resulting in a single source of accurate customer data, faster processes, measurable sales performance and a robust system that continues to be expanded.

Hydronix

Melany George

Marketing Executive