Case Study: Thermo-Twin Industries achieves 25% sales growth and instant business visibility with Sage CRM

Sage CRM Drives Growth & Empowers Teams at Thermo Twin-Industries

Thermo-Twin Industries, a Pennsylvania-based manufacturer of custom windows, doors, sunrooms and sidings with multiple showrooms and a mixed retail/wholesale business, was held back by disparate standalone databases, double data entry and slow manual reporting. With about 300 active customers and 1,500 prospects, sales performance and management visibility suffered because systems didn’t communicate and reports took weeks to compile.

Thermo-Twin implemented Sage CRM as a single source of customer data, integrated with back-office systems and accessible to field reps via the web, consolidating paperwork, order entry and post-sale service tracking. Within two years the CRM became mission-critical: sales grew 25%, reporting became near-instant with management dashboards, the sales pipeline and forecasting improved, and marketing spend was reallocated based on clearer lead insights.

Thermo-Twin Industries

Dennis LeVan

IT Manager