Case Study: Wesgro achieves business growth and opportunity retention with Sage CRM

Sage CRM drives business growth at Wesgro

Wesgro is the official destination marketing, investment and trade promotion agency for the Western Cape (Cape Town) that experienced exceptional growth and needed a joined‑up CRM approach to capture marketing opportunities, improve retention and ensure reliable follow‑through—areas where previous CRM attempts had failed.

Sage CRM with full e‑marketing functionality, integrated with Sage 300 ERP and deployed by AWCape on time and within budget, provided that unified solution. The implementation improved opportunity retention and campaign follow‑through, enabled Wesgro to better capitalize on marketing activity, and supported ongoing business growth with plans to integrate the CRM with their website and e‑marketing campaigns.

Wesgro

Ian Blackie

CFO