Case Study: Dubai Insurance Company achieves 150% more calls handled and faster customer service with Sage CRM

Sage CRM boosts Dubai Insurance Company’s Client Interaction

Dubai Insurance Company (DIC), Dubai’s oldest local insurer founded in 1970, has grown premium volume dramatically in recent years and needed instant access to customer data to improve service, follow up motor renewals and manage leads more efficiently across its expanding operations.

DIC implemented Sage CRM with Voxtron Middle East to integrate contact-centre workflows and customer records, which boosted productivity and cut costs: calls handled rose 150% (about 50 extra calls/day), average call duration fell 40%, and motor renewals improved by up to 58% within six months, alongside better lead tracking, shared data access and measurable ROI.

Dubai Insurance Company

Saif Saeed

Head of Customer Service Department