Sage CRM
150 Case Studies
Case Study: Sirromet Wines achieves centralized sales visibility and daily marketing intelligence with Sage CRM
A Sage CRM Case Study
Sage 300 ERP & Sage CRM brings cheers to Sirromet
Sirromet Wines is a family-owned Australian winery that sells through a mobile salesforce. Because each salesperson held customer data in isolation, executives struggled to track market trends, measure campaign response and plan strategically — and the ordering process was slow and paperwork-heavy.
By implementing Sage 300 ERP and Sage CRM Sirromet centralized customer information, automated sales processes and delivered daily marketing intelligence to head office. The change sped up ordering, reduced paperwork, enabled immediate communication with sales, improved campaign ROI measurement and is saving significant time (and cost) while laying the groundwork for sales forecasting and online stock checks.
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Sirromet Wines
Ian Parker
IT Manager, Sirromet Wines