Case Study: Frei AG achieves prompt customer service and consistent operational oversight with Sage CRM

Prompt customer service without tedious searches

Frei AG, a Black Forest–based manufacturer and consultancy in the physical therapy and fitness sector, experienced rising demands on its systems as it grew over 35 years. The company needed a CRM solution to support continuous growth and to enable prompt customer service without time‑consuming searches for customer records, product documentation and multilevel BOMs.

Frei AG implemented Sage CRM/Sage Classic Line to centralize customer and product data, attach technical documentation to orders, and manage inventory and multilevel BOMs for both retail and production. As a result the company can respond immediately to customer enquiries on the phone, operate more efficiently, and maintain consistent operational oversight and monitoring.

Frei AG

Rosemarie Drescher

General Manager