Case Study: Orapi achieves sales-force optimization and centralized customer data with Sage CRM

Orapi optimizes its sales force with Sage CRM

Orapi is a French manufacturer of maintenance products (founded 1968) selling through 2,000 distributors and employing about 50 salespeople across the Orapi and Luprotec brands. Rapid growth, acquisitions and high sales‑team turnover left customer history fragmented in personal files, making it difficult to retain sales knowledge, coordinate activity or get a single view of customers.

Orapi implemented Sage CRM (deployed by Yad Informatique with 20 licenses for Orapi and 20 for Luprotec) to centralize customer data, standardize sales processes and train users. The CRM delivered detailed reporting, enabled a reorganization that centralized sales management and optimized visit cadence, increased productivity, preserved sales IP and prepared the company for more targeted marketing and opportunity management.

Orapi

Evelyne Civier

Director of Marketing