Sage CRM
150 Case Studies
A Sage CRM Case Study
MPM Software, a Spain‑based IT company specialising in insurance solutions, needed to replace five co‑existing databases and an ageing contact system with a flexible, self‑service CRM to support growing marketing automation, contact management and future customisation. They partnered with Castle CRM Ibérica to select and deploy a scalable, web‑based solution for 15 sales, marketing and administration users.
Castle and MPM implemented Sage CRM in a two‑month first phase (initial budget €16,000), delivering real‑time sales and forecast control, unified customer tracking, automated reporting and greater sales autonomy. The rollout reduced marketing workload, saved time for sales, improved segmentation and user satisfaction, and set the stage for consolidating internal databases and integrating CRM with the company intranet and web portal.
Tomás Molina
MPM Software