Case Study: Metrohm achieves increased sales and productivity with Sage CRM

Metrohm chooses Sage CRM to manage key business processes

Metrohm, a U.S. distributor and service provider of ion chromatography and analytical chemistry instruments (formed after a 2000 merger), faced fragmented, manual systems that left sales, marketing, service, and accounting working from separate databases. The company struggled with multicurrency and serialized-inventory issues, slow forecasting and reporting, and needed a streamlined, company-wide information source to support aggressive sales and market-share growth goals.

Metrohm implemented an integrated Sage CRM and Sage ERP solution with help from Advanced Applications, deploying the system in about three weeks. The centralized, web-based platform unified customer, sales, service, marketing, and finance data in real time, enabling shorter sales cycles, better forecasting, reduced administrative work, multilingual/multi-currency support, and measurable increases in sales productivity and customer service.

Metrohm

Jeff Brewer

CEO