Case Study: Stapleton Tyre Services improves sales efficiency and customer responsiveness with Sage CRM

Major tyre company drives business forward with Sage CRM

Stapleton Tyre Services is a UK tyre wholesaler and retailer founded in 1937, now turning over £120m with 350 employees, more than fifty sites and 4.5 million tyres sold annually. As the business grew, management struggled with limited sales forecasting and analysis, inconsistent customer data across sites, and unfocused marketing — making it hard to identify underperforming ranges and target campaigns effectively.

Stapleton implemented Sage CRM (initially for 20 users, later expanded to 50 with VPN and web access), integrating it with existing systems and migrating customer data. The centralized CRM delivered quick wins: improved sales and service efficiency, faster, more consistent customer responses, and better-targeted marketing campaigns that maximize campaign returns and support a single 360° view of customer interactions.

Stapleton Tyre Services

Andy Scaplehorn

IT Manager