Case Study: Lincoln Waste Solutions achieves 40% improvement in customer service efficiency with Sage CRM

Lincoln Waste solutions achieves 40 per cent customer service efficiency increase with Sage CRM

Lincoln Waste Solutions, a Connecticut-based brokerage that connects multi-site businesses with waste disposal specialists, was experiencing rapid growth and had outgrown its legacy tools (ACT! and more than 500 spreadsheets). The company lacked a unified view of prospects and customers, had inefficient communication and reporting, and needed a CRM that would manage the sales pipeline, improve customer support and integrate with its Sage 100 ERP accounting system.

Lincoln implemented Sage CRM, customized templates and a bridge to Sage 100 ERP to create a single source of real-time data for sales, service and marketing. The solution streamlined workflows, enabled one-call resolutions and targeted campaigns, and delivered a 40% improvement in customer support efficiency while making the business more agile and better equipped to sustain growth.

Lincoln Waste Solutions

Jay Lentz

Client Development Executive