Case Study: Landewyck Tabacos España achieves total sales automation and improved productivity with Sage CRM

Landewyck Tabacos España backs its growth with Sage CRM

Landewyck Tabacos España is a Madrid-based tobacco distributor with a national network of about 25 sales executives serving over 5,500 tobacconists. Because sales were routed through a national logistics partner and returned as fragmented data, the company needed a flexible CRM to consolidate client records, give field teams up-to-date information for call preparation, and enable centralized control and reporting despite having no in‑house IT staff.

The company chose Sage CRM, implemented with Orbit Consulting, for its adaptability and quick deployment; the solution is used across sales, supervision and administration. Sage CRM automated sales activities, provided a single customer view, enabled itinerary planning and visit logging, and produced reports for incentives and distribution visibility—improving productivity, cost efficiency and customer service.

Landewyck Tabacos España

Myriam Gomez Barredo

Sales and Marketing manager