Case Study: Konica Minolta Bloemfontein achieves a 360° customer view and streamlined operations with Sage CRM

Konica Minolta see the perfect picture with a Sage CRM

Konica Minolta Business Solutions Bloemfontein, the principal distributor of Konica Minolta Bizhub copiers and printers in South Africa, was hampered by running separate CRM, front-office and ERP systems on different databases. The fragmented setup produced second‑hand cash‑flow reports, required time‑consuming manual reconciliation, prevented a 360‑degree customer view and left sales teams without live data — all of which was unproductive and costly.

The company implemented Sage CRM integrated with Sage 300 ERP to create a single, customer‑centric platform with live data and improved communication channels. The integration removed manual balancing, gave sales teams up‑to‑date customer information to support relationship marketing, and delivered better insight, increased efficiency and reduced operational costs.

Konica Minolta

Ronald Rens

IT and Engineering Solutions Manager