Case Study: Kaysersberg Plastics achieves increased sales efficiency and a 360º customer view with Sage CRM

Kaysersberg Plastics coordinates Europe-wide operations with help from Sage CRM

Kaysersberg Plastics, a Europe-wide manufacturer of extruded plastic sheet and reusable packaging and part of the DS Smith Group, needed a CRM to coordinate dispersed plants, consolidate customer and project knowledge held in multiple tools, and support rapid growth. The company’s priorities were to increase sales efficiency, tighten management of project pipelines, improve cross-site communication and provide multi-language support for its teams.

They implemented Sage CRM (starting as a 15-user pilot and quickly expanding) with support from Sage partner Seelogic, benefiting from its ease of use, web-based access and multi-language capabilities. The rollout delivered tighter pipeline control, faster and more visible sales processes, improved manager oversight and a complete 360º view of customers—boosting sales efficiency and paving the way to expand users and add customer service and marketing functionality.

Kaysersberg Plastics

Mark Lightowler

Managing Director