Case Study: Inortech achieves faster collections and stronger customer loyalty with Sage CRM

Inortech optimizes customer loyalty with Sage CRM

Inortech Inc., a Canadian supplier of raw materials for paint, ink, plastics and adhesives, struggled with paper-based customer service and fragmented data that slowed collections, complicated sales tracking, and lengthened training for new reps. To stay competitive in a volatile market it needed faster access to credit and product information, better visibility into customer history, and more efficient sales and service processes.

By implementing Sage CRM integrated with Sage 300 ERP (with partner Implanciel), Inortech gave field and internal teams web-based access to consolidated customer, product and credit data and automated key workflows. The change delivered quicker, more reliable information, higher staff productivity and customer satisfaction, dramatically reduced training time (new hires ramped up in weeks), accelerated collections by about 10 days, closed more sales and paid for itself in the first quarter.

Inortech

Jean Marc Pigeon

President