Case Study: Imagine Car achieves improved customer relationships and real-time responsiveness with Sage CRM

Imagine Car imrpoves customer relationships with Sage CRM

Imagine Car, a French tyre wholesaler and subsidiary of MPSA/Massa with nearly 5,000 active customers, struggled with geographically dispersed teams, poor information flow and limited visibility into orders, deliveries and billing. The company needed a lead-management tool for its sales force and better customer-tracking processes to remove call‑center bottlenecks and speed dispute resolution.

Imagine Car implemented Sage CRM (integrated with its ERP and IP‑telephony) and a mobile CR’Mobile app via partner IGSI, giving agents and field sales real‑time access to customer records and visit reports. The result: faster, more accurate responses on deliveries and billing, wider staff handling of disputes, improved productivity and stronger customer relationships.

Imagine Car

Christophe Charbonnier

Director of Computing Services