Case Study: IBT Partners achieves targeted international prospect management with Sage CRM

IBT Partners develops customer relationships with Sage CRM

IBT Partners is a France-based international services firm that helps companies expand abroad and supports regional economic development agencies. Facing a portfolio of thousands of prospects and about 150 customers, IBT needed a CRM that could manage a large, multilingual international contact database and produce narrowly targeted lists for client communications.

IBT implemented Sage CRM — a web-based, configurable and multilingual solution accessible to its sales team and foreign partners. The system centralizes contacts, enables targeted prospect databases, provides campaign reporting and lead distribution, and now lets IBT manage thousands of national and international prospects more effectively while delivering measurable, better-targeted communications for its clients.

IBT Partners

John Worthington

Manager