Case Study: Hardy Roux achieves improved sales-force performance and real-time customer visibility with Sage CRM

Hardy Roux enhances the performance of its sales force with Sage CRM

Hardy Roux is a French family-owned manufacturer of kitchens and bathrooms selling through 300 independent distributors and its own stores in France, with exports to England and Belgium. Faced with a large, geographically dispersed customer portfolio and manual tracking of visits and histories, the company needed a CRM to centralize and analyze sales information and support multi-site, multi-lingual, multi-currency operations.

Sage CRM, implemented and tailored by partner Somaintel, delivered a web-based, mobile-accessible system that integrates with Hardy Roux’s existing tools and business processes. The solution provides real-time customer data, reporting, dashboards and enhanced visibility into outlet performance, enabling sales managers to monitor activity more accurately and optimize the sales force.

Hardy Roux

Rémy Roux

Industrial Director and Director of IT