Case Study: Gâches Chimie achieves real-time, company-wide customer visibility with Sage CRM

Gâches Chimie moves its salesforce into the future with Sage CRM

Gâches Chimie, a family-owned leader in chemical distribution and logistics based in Toulouse, operates a network of about a dozen agencies across France and a 75-person mobile sales force. With branches spread nationwide and salespeople frequently on the move, the company needed a one-stop system to capture and share customer information, preserve account knowledge and improve coordination across its commercial chain.

Gâches Chimie implemented Sage CRM (Jan–May 2014) with support from Inforsud Diffusion and equipped its team with smartphones to ensure mobile access. The solution delivered a real-time, shared customer database, full visibility of the commercial chain and recurring contracts, faster response to requests, better opportunity identification and coordinated sales efforts — benefits welcomed by both the sales team and suppliers.

Gâches Chimie

Olivier Soulier

Director of Computing Services