Case Study: Flags Unlimited streamlines sales and improves data accuracy with Sage CRM

Flags Unlimited - Customer Case Study

Flags Unlimited, founded in 1966 and a leading North American manufacturer of national and custom flags, faced limitations from a dated Accpac system as the business grew. The legacy solution was slow, hard to integrate and caused duplicate data entry, so the company needed a web-based CRM that would integrate with Sage 300, support end-to-end sales management and improve data quality.

Flags Unlimited implemented Sage CRM (with partner BAASS), integrating it with Sage 300 and their telephone system to enable dashboards, custom reports and automatic call logging. The result is a single, up-to-date source of customer information, reduced data entry, clearer sales performance visibility and a stable platform for future development, including an intranet portal.

Flags Unlimited

James McKinnon

IT & Operations Specialist